As an entrepreneur, I often think of ways that I can increase my following online. Having a brand is so important, and proving your expertise is one way to build that brand. No matter what field you have experience in, there is always someone willing to hear about your experiences, and these are the people who give you credibility. However, creating this kind of brand is not as simple as tweeting once a month and writing a 300-word blog. Here are a few ways you can jumpstart your brand and prove your expertise.
Start a podcast.
Podcasts are the trendy new way to take in all kinds of information. Sure, you may be aware of the many YouTuber podcasts and dating advice shows, but you can almost always find a podcast on any topic. People with podcasts are trusted by their audience, as they are typically informed and up-to-date on the newest information. Although there are tons of people who can prove their knowledge without hosting a podcast, it can be a great way for you to tell a large audience that you have information to share.
Writing is one of the oldest forms of communication, and it is still one of the best. We may not write on stone tablets or use ink and parchment, but writing is just as effective today as it has always been. Many thought leaders in numerous industries write regularly, whether it be on a personal blog or on the popular blogging site Medium. I suggest that people without an audience first start on Medium, as it is a good funnel for people to find your content. If you can post a few times per week, you will be on your way to growing an audience that trusts your opinion.
Answer questions and interact.
The Internet is a great place, because people who have questions can get them answered quickly. Try providing your knowledge on sites like Quora, where questions are endless. Or, interact with people on Medium or Twitter. Joining the conversation about a topic and presenting unique and original ideas is a great way to find like-minded people who will want to follow you.
Finally, one of the best ways to prove your industry expertise is to get published. No matter what field you work in, there is a magazine or journal out there to submit to. Look up their guidelines, write a few great pieces, and submit them! Sure, you will likely be rejected more than accepted, but being published is the number one way to prove you are an expert in your field.
With personal branding becoming more prevalent, it is increasingly important to prove your expertise online. Try one of these options to grow a following, so you are able to prove in any situation that you are an expert and leader.